Audio & Entertainment
This page highlights my work with lifestyle and consumer tech brands, projects focused on bringing creativity, energy, and approachability to categories that can often feel crowded or complex. From creating the playful and interactive Pet Playlist campaign for Spotify to directing the relatable, in-car music video campaign Let the Song Play, and building a multi-channel product launch for Loop earwear in partnership with Target, each project reflects a balance of strategy, storytelling, and visual impact. My goal is always the same: to make these brands feel engaging, relatable, and distinctly memorable.
Pet Playlists - Spotify
For Spotify, I created the Pet Playlist campaign, coding an interactive quiz and producing two cheeky videos featuring owners and their pets to promote the feature. The campaign leveraged research showing that 71% of pet owners play music for their pets and highlighted playful insights, like pets’ favorite artists and how owners bond through music. The project turned data into a fun, shareable social campaign, making Spotify’s platform feel engaging, whimsical, and community-driven.
New Launch Quiet 2 - Loop
For Loop, in partnership with Target, I created a multi-channel campaign to launch the next generation of their core-range earplugs: Quiet 2, Experience 2, and Engage 2. The campaign highlighted product updates focused on comfort, fit, and lifestyle integration, positioning Loop’s earwear as both a functional necessity and a style-forward accessory. Through social content, visuals, and storytelling, the campaign elevated awareness of the brand’s user-driven innovation and showcased earplugs for sleep, focus, live events, and everyday life.
Let the Song Play - Spotify
For Spotify, I created and directed the Let the Song Play video campaign, designed to position Spotify as the go-to for in-car music listening. The concept was based on a simple insight: we’ve all stayed in the car to let a song play out. I developed a long-form film showcasing relatable real-life moments and cut it into 60-, 30-, and 15-second versions for highly targeted digital channels, making the campaign engaging, relatable, and platform-ready.