Real Estate
This page highlights my work with real estate and lifestyle brands, projects focused on bringing creativity, storytelling, and authenticity to industries that can often feel traditional or complex. From leading the All In, For You campaign for Windermere Real Estate, creating the launch strategy, naming the campaign, writing copy, and producing assets across TV, print, digital, and social, to managing a full creative team, each project reflects a balance of strategy, narrative, and visual impact. My goal is always the same: to make these brands feel engaging, relatable, and distinctly memorable.
Windermere Real Estate
Following Windermere Real Estate’s brand refresh, I led the All In, For You campaign to bring the refreshed brand to life and amplify the company’s unique “why.” I named the campaign, created the launch strategy, wrote all copy across web, email, video, and social, and produced graphics and social assets. I managed a team of 12 marketers, designers, and videographers, oversaw delivery of print, TV, and digital assets, and handled community engagement once the campaign went live.
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North Star, Rally Cry: Link
Hammer Commercial: Link
Boat Commercial: Link
Windermere Refresh: Link
