Fashion
& Beauty
This page highlights my work with lifestyle and fashion brands, projects focused on bringing creativity, energy, and approachability to categories that can often feel crowded or complex. From inclusive, high-energy campaigns for Pashion Footwear to creating seasonal product photography for Twist and BHLDN, each project reflects a balance of strategy, storytelling, and visual impact. My goal is always the same: to make these brands feel engaging, relatable, and distinctly memorable.
Nude Suite | Pashion Footwear
For Pashion Footwear, I created The Nude Suite, an inclusive campaign celebrating skin-tone diversity in their #convertibleheels. I developed the messaging, photography, and graphics to showcase four shades, Sand, Latte, Walnut, and Cocoa, highlighting the brand’s mission to empower all women to define their potential while feeling stylish and comfortable. The campaign positioned Pashion as a brand that celebrates individuality and inclusivity in every step.
Day In The Life | Pashion Footwear
For Pashion Footwear, I created the Day in the Life campaign to support their first launch and build brand awareness. The video followed the shoes through a full day, from flat to heel, office to dinner, using a fun, lively, and unique POV perspective focused solely on the shoes. The content was then adapted for reels and short-form social, making the campaign engaging, shareable, and visually dynamic.
Spring Drop | Twist
For Twist, a boutique jewelry shop in Seattle, I photographed their high-end, one-of-a-kind designer pieces to create a cohesive content library for their spring launch. The imagery highlighted the craftsmanship and luxury of each piece, supporting a visually unified campaign and positioning the brand as summer-ready.
Shark Tank Feature | Pashion Footwear
I played a key role in getting Pashion Footwear featured on Shark Tank at the start of COVID, working closely with the founder on filming, branding, and press releases. My efforts secured the opportunity and maximized visibility, resulting in millions in funding and a 450% increase in sales shortly after the show aired in 2021, despite no deal being made. The brand’s innovative convertible heels and flats gained widespread recognition, enabling new product lines, patents in multiple countries, and expanded market reach. Click here for one of the many press releases.
New Romantics | BHLDN Anthropologie
For BHLDN Anthropologie’s The New Romantics spring line, I styled and photographed content for social media and co-directed the campaign video. The work captured the collection’s fresh, romantic aesthetic and created cohesive, engaging visuals to showcase the new season’s offerings.
