Education
This page highlights my work with Rosetta Stone, projects focused on bringing creativity, strategy, and approachability to language learning. From creating the Ditch The Disc campaign that successfully transitioned millions of CD and digital download users to the app, to developing the playful Dog Language Guide with social content and a dedicated website, and producing the multilingual video campaign We’re All Really, Really Ready for 2021, each project reflects a balance of storytelling, digital strategy, and audience engagement. My goal was always the same: to make language learning engaging, fun, and accessible for all.
Ditch The Disc | Rosetta Stone
At Rosetta Stone, I created the Ditch The Disc campaign to transition CD and digital download users to the Rosetta Stone app. I named the campaign, wrote all copy across landing pages, email, and social, developed the launch strategy, created social assets, and led the web and customer service teams to ensure a smooth rollout. The campaign offered free 3-month subscriptions to qualifying customers, resulting in 4.32 million downloads, 3.8 million lifetime subscriptions purchased, and $680.2 million in gross profit.
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Dog Commands | Rosetta Stone
For Rosetta Stone, I created the social content and coded the website for their Dog Language Guide, a playful resource teaching commands in 23 languages for canine lovers. The guide was designed to engage pet owners, strengthen the human-dog bond, and promote Rosetta Stone’s language programs. The campaign combined digital creativity, coding, and social strategy to make language learning fun and shareable for pet owners.
We’re all really, really ready for 2021 | Rosetta Stone
For Rosetta Stone, I created the video campaign We’re All Really, Really Ready for 2021, featuring speakers from around the world sharing messages of hope and resilience in multiple languages. The campaign celebrated the new year, addressed the collective experience of COVID, and showcased Rosetta Stone’s global reach and language expertise through engaging, shareable video content.
