Finance & Insurance
This page highlights my work across finance and insurance brands, projects focused on bringing clarity, creativity, and approachability to industries that can often feel complex or intimidating. From helping Robinhood roll out a bold new brand identity to giving Moreland Insurance a clean, modern look that aligns with its real estate roots, each project reflects a balance of strategy and storytelling. My goal is always the same: to make financial and insurance brands feel more human, trustworthy, and distinctly current.
Boo! | Ramp
For Ramp’s Halloween campaign, I wanted to make expense management feel a little more fun (and a little less scary). The idea, “Not all ghosts are scary, some just track expenses,” brought humor and product education together in a lighthearted way. I leaned into seasonal, shareable creative to highlight Ramp’s smart spend visibility tools, complete with a limited edition ghostly receipt icon and the hashtag #SpookyReceipts. Because who says finance can’t have a sense of humor?
Your Move Rebrand | Robinhood
For Robinhood’s rebrand rollout, I worked with the core team on a multi-channel launch that celebrated how far the brand has come and where it’s headed next. The new visual identity reflected Robinhood’s evolution from a bold disruptor to a full-service financial platform for a new generation of investors. The updated look featured a simplified logo, a clean color palette rooted in black, white, and Robin Neon, and a fresh, artful approach to illustration and photography. My focus was helping bring the rebrand to life across channels in a way that felt cohesive, elevated, and true to Robinhood’s mission of making finance more accessible for everyone.
Logo Rebrand | Moreland Insurance
For Moreland Insurance, I created a fresh new logo that seamlessly aligned with their parent company, Windermere Real Estate, while giving the brand its own modern edge. The goal was to bring their visual identity into the present with clean lines, balanced typography, and a crisp, professional look that felt both timeless and contemporary. The result was a refined mark that connects to Windermere’s legacy while standing confidently on its own.
