Technology
& Software
This page highlights my work creating engaging, high-impact campaigns across professional and startup brands. For Luxury Presence, I led a rebrand and thought leadership campaign with hype videos and an educational video series, driving millions of impressions and growing the social community. For HubSpot, I created a high-energy, trend-driven campaign with memes, readable comments, and a viral video to attract younger potential clients. For Knowde, I launched the #DidYouKnowde campaign to make chemistry approachable, sharing fun chemical facts while connecting audiences to the marketplace.
Rebrand & Thought Leadership | Luxury Presence
This highlights my work on Luxury Presence, where I led a rebrand and thought leadership campaign. I created hype videos and launched Building Your Presence, an educational video series and webinars. Using trend-driven content, influencer collaborations, and platform-native strategies, I drove 2.5M+ impressions, grew the social community 230% year-over-year, and generated $78K in three months. Partnering with UX and product teams, I aligned storytelling with user journeys to increase conversions and position the brand as brokers wanted.
Relatable | HubSpot
For HubSpot, I created a high-energy, relatable campaign aimed at attracting younger potential clients. The work leaned into trends with memes and readable comments to stand out in a crowded space. The goal was to connect authentically with a younger audience while keeping the content fun, shareable, and on-brand.
#DidYouKnowde | Knowde
For Knowde, the first online chemical marketplace, I created the #DidYouKnowde campaign to make chemistry fun and approachable. The campaign highlighted fascinating chemical facts, like how PET plastic can be converted into vanillin, the primary flavor compound in vanilla. The goal was to educate audiences while showcasing Knowde’s marketplace as the go-to destination for chemicals, connecting complex science with curiosity and discovery.
